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Importance of Innovative and Functional Design in Women's Handbags
When it comes to products targeted at women, aesthetics often take precedence over practical and functional aspects.
For men, most items are designed with practicality in mind, leading to a more streamlined experience. For example, we know that clothes aimed at men typically come with adequately sized pockets. These pockets are designed to fit wallets that are slimmer and lighter, maximizing capacity for cards and currency. In contrast, women's pockets are often non-existent or too small, and wallets tend to be bulkier and oversized.
Additionally, women generally need to carry more items—ranging from tampons to makeup, and extra scarves to shoes—wherever they go. It makes perfect sense to design products for women that facilitate carrying these essentials, such as bags that are small yet spacious enough, lightweight, comfortable, and equipped with optimal pockets for organization.
Over the last several decades, the handbag fashion market has seen an influx of brands, with styles and shapes evolving with each new trend. However, there has been little improvement in terms of performance and comfort.
As lifestyles change, with more women working, traveling, and carrying more than ever in their handbags, it’s essential for women's handbags to adopt a more modern approach that aligns with today’s way of life.
To build a truly comfortable, functional bag, our approach at Ittara is to start right from the basics. Consider what is the purpose of the bag, how the bag will be used, what items will be carried, how the bag will be carried (shoulder, crossbody etc.)
At Ittara, we design bags with the trifecta of comfort, organization, and aesthetics:
✨ Comfort: Lightweight, easy to carry.
👜 Organization: Thoughtfully placed compartments and unobstructed design.
💎 Aesthetic: A handbag should be a statement piece—beautiful yet practical.
Ittara offers a range of optimally designed handbags perfect for work and travel, keeping the modern lifestyle in mind. Explore Ittara bags' functional tote collection.