At Ittara, we’re redefining what it means to be a sustainable brand. Instead of expecting people to choose sustainability as a cause, we make it a natural part of products they already want. Our goal? To make sustainability mainstream—so that even those who aren’t actively searching for eco-friendly options choose Ittara simply because they love the design, craftsmanship, and quality.

As lifestyles change, with more women working, traveling, and carrying more than ever in their bags, it’s essential for women's handbags to adopt a more modern approach that aligns with today’s way of life.