Effective Date: Jan 1, 2025

This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or use our services. At Ittara, we are committed to protecting your privacy and ensuring your personal information is handled in compliance with applicable Indian Laws.

By using our services or purchasing our products, you consent to the terms outlined in this Privacy Policy, as required under applicable laws.

1. Types of Information Collected

We categorize the information collected about you (Personal Information) as follows:

1.1. Information Provided by You

We collect information you provide to us while visiting the Site or using our services, which may include: 

1. Your name, email address, billing address, shipping address, and postal code.

2. Payment details, including credit/debit card or mobile payment information.

3. Preferences, such as your opt-in to receive emails, requests for catalogs, participation in contests, promotions, or surveys.

4. Reviews, feedback, and opinions about our products and services.

5. Any other Personal Information you choose to provide.

1.2. Information Received from Others

We may obtain your Personal Information from third-party service providers, which may include:

1. Updated delivery and address details from our carriers or other third parties.

2. Account and purchase details from partner merchants.

3. Data from co-branded services or joint marketing activities.

1.3. Information Collected Automatically

We automatically collect certain information when you use our site, such as:

1. IP address, operating system, browser type, and access times.

2. Device information, including hardware model, unique identifiers (e.g., IP address, IMEI number), and network details.

3. Interaction data, such as customer service transcripts, call recordings, and chat details.

1.4. Cookies and Tracking Technologies

Cookies are used to store user preferences and to track user trends, enhancing your interactive experience and improving our services. You can set your browser to notify you when you receive a cookie and decide whether to accept it it or not. We use cookies to track the pages of the websites you have visited and improve our Site to deliver a better and more customized service. Web beacons are electronic images that may be used in our services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. 

1.4.1. Types of Cookies We Use

1. Essential Cookies -These cookies are necessary for the website to function. They enable basic features such as page navigation, secure account login, and shopping cart functionality. Without these cookies, the website cannot operate effectively.

2. Performance Cookies - These cookies collect information about how visitors use our site, such as which pages are most visited and if users encounter errors. The data is anonymous and helps us improve website performance.

3. Functional Cookies -These cookies remember your preferences, such as language selection or login details, to provide a personalized experience.

4. Marketing cookies - Track your browsing activity to deliver ads that are more relevant to your interests. You can manage or disable cookies through your browser settings. However, doing so may limit the functionality of some features on our site.

2. Use of Information

We collect your Personal Information to provide and improve our services, including:

2.1. For Communication

1. To communicate with you.

2. To respond to inquiries or complaints.

3. To maintain and improve customer relationships.

2.2. For Service Delivery and Improvement

1. To provide, assess, and improve our products and services.

2. To conduct market research and surveys.

3. To monitor, review, and improve our events, promotions, and offerings.

2.3. For Legal and Administrative Purposes

1. To comply with statutory or regulatory requirements.

2. To detect, investigate, and prevent fraudulent activities.

3. To process payments for transactions with us.

2.4. With Consent

1. To facilitate direct marketing and promotional communications.

2. To use sensitive data only with your explicit consent.

3. Disclosure of Information

We only collect your Personal Information to conduct our business and to enable us to deliver and improve our services. We do not for any reason whatsoever sell your Personal Information to any third party or otherwise trade in it.

We may share your Personal Information with other organizations in the following circumstances:

3.1. Situations Where Disclosure is Necessary

We may share your Personal Information:

1. If required by law.

2. To establish, exercise, or defend legal rights.

3. During a business restructure, sale, or transfer.

3.2. Sharing with Service Providers

We may share your data with:

1. Staff of Ittara for data processing and service delivery.

2. Third-party service providers on our behalf. We may engage third parties to perform services in connection with the operation of our business. Examples of these services include:

a) Fraud protection and credit risk reduction

b) Product customization

c) Order fulfillment

d) Shipping

e) Marketing and promotional material distribution

f) Site evaluation

g) Data collection, storage, management, analysis and, where applicable, cleansing, and

h) Any other services designed to assist us in maximizing our business potential. These third parties may have access to this site’s user information, including data to the extent it is needed to perform their duties and functions.

By accepting the Terms of Service, you agree that we may collect and store your Personal Information as long as you use our services subject to the limitations set out in this Privacy Policy.

We may also disclose aggregate or de-identified data that is not personally identifiable with third parties, including our commercial and strategic partners. We respect the confidentiality of the Personal Information that you provide to us.

4. Retention of Information

We retain your Personal Information as long as it is necessary for legal, business, or service purposes. Once the information is no longer required, it will be securely destroyed, de-identified, or redacted.

5. How We Protect Your Information

1. We may disclose your credit card number during order processing to securely transmit it to the appropriate payment processor.

2. Any personal information you provide to us is maintained on secure servers and internal systems. We take appropriate security measures to protect your information against unauthorized access to or unauthorized alteration, disclosure or destruction of data.

3.To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system.

4. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Unfortunately, no system for data transmission or storage can be guaranteed to be 100% secure. If you believe that your interaction with us is no longer secure (for example, if you think the security of your account has been compromised), please notify us immediately by emailing contact@ittarabags.com.

We cannot guarantee that our website will operate without faults or interruptions. We are not liable for any damages that may result from the use of electronic communication, including but not limited to damages arising from the failure or delay in the delivery of electronic communications, interception or manipulation of communications by third parties, or the use of computer programs involved in electronic communications and the transmission of viruses.

6. Overseas Transfers of Data

Data is primarily stored on Shopify servers; any international transfers will ensure compliance with applicable safeguards and privacy rights.

7. Direct Marketing

We may send you marketing communications about our products, services, or promotions if you have consented. You may opt out of these communications at any time by contacting us at contact@ittarabags.com

8. Children’s Privacy

If you are under 18, you may use our Site only with parental consent. We do not knowingly collect information from children under 13. If such data is discovered, we will take appropriate steps to delete it.

9. Your Rights

You are entitled to the following rights:

1. Right of access to the Personal Information we hold about you

2. Right of rectification of your Personal Information if the information is incorrect, including the right to have incomplete Personal Information completed;

3. Right to erasure of your Personal Information that has been processed by us except you have an open order which has not yet been shipped or partially shipped;

4. Right to restrict data processing;

5. Right to object against profiling; and

6. Your personal right to data portability.

Whenever reasonably possible and required, we will aim to fulfill these rights within one month. You may withdraw your consent to receive direct marketing communications or, more generally, to our processing of your personal information at any time. In certain circumstances, you may also request the deletion of your personal information. However, please note that if you fully withdraw your consent or request the complete deletion of your personal information, we may no longer be able to provide certain services to you.

We may refuse requests that are unreasonable or not mandated by law, including those that are highly impractical, would require disproportionate technical effort, or could expose us to operational risks such as fraud related to free trials. We may retain information as required or permitted by applicable laws and regulations, including to respect your choices, for billing or record-keeping purposes, and to fulfill the objectives outlined in this privacy policy. When personal information is no longer needed, we take reasonable steps to securely destroy or anonymize it.

10. Changes to Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. Updates will be communicated via our website, and the "Effective Date" at the top of this page will indicate the latest revision.

11. Contact Us

For questions or concerns about this Privacy Policy or our data practices, you can reach us at:

Email: contact@ittarabags.com

Thank you for trusting Ittara. We are committed to protecting your privacy and delivering an exceptional customer experience.