About
Our Story
Ittara was born out of the need for a stylish, functional, and sustainable alternative to both animal leather and synthetic leather bags. Many 'vegan' leather options are made from PU or PVC, which degrade quickly, end up in landfills, and can take centuries to break down. At the same time, bags made from natural materials like jute or cotton, while eco-friendly, often fall short in terms of style, aesthetics, and practicality.
In our search for a bag crafted from responsible materials, we also found it difficult to find one that met our needs for organization, structure, and functionality. So, we set out to create Ittara—bags that are beautiful, stylish, and highly functional, made with the finest sustainable materials.
After years of refining designs to optimize space, efficiency, and ease of use, we partnered with some of the most skilled artisans in India to handcraft each bag with care. The result? Visually stunning, innovative bags that are lightweight, easy to carry, and thoughtfully designed to keep you organized.
The Problem With Current Alternatives
As the demand for eco-conscious and animal-friendly products grows, many consumers find themselves facing a narrow selection of options, often compromising on quality, design, and practicality.
Many 'vegan' bags are made from synthetic materials like PU and PVC, which often break down quickly, contributing to non-biodegradable waste. Bags made from natural materials like jute and cotton, while eco-friendly, are often limited in style and functionality.
Our Approach
We use materials that address the shortcomings of both animal leather and synthetic leather alternatives. Our handbags are designed not only to be environmentally responsible but also to enhance organization, comfort, and usability. Every bag we create is a step toward reducing waste and environmental impact without compromising on luxury.
At Ittara, we believe that eco-conscious fashion shouldn’t be limited to a niche market. We are dedicated to making sustainable, eco-friendly, and cruelty-free fashion mainstream, ensuring that luxury and functionality go hand in hand with environmental responsibility.
Our goal is to create luxury handbags that not only match the quality and functionality of the finest animal leather bags but surpass them in every way.
What We Stand For
1. Sustainable Materials Processes: We prioritize eco-friendly, cruelty-free materials and ethical production methods.
2. Design Innovation: Our bags are designed to reduce environmental impact while improving everyday functionality.
3. Craftsmanship: We support handmade artisans and incorporate traditional art forms into our designs, celebrating craftsmanship and community.
4. Comfort Practicality: We strive to create innovative, comfortable bags that meet the demands of modern life.
Artfully Engineered
At Ittara, we’re rethinking handbags from the ground up, starting with the needs of the user. People have always used bags to carry essentials, but the functional requirements of handbags have changed significantly in recent years due to busier lives, travel, and increased multitasking. Handbags are now essential accessories in airports, offices, buses, and trains, often accommodating heavy laptops, documents, and personal items. Many people spend hours carrying these bags on their shoulders.
Despite these lifestyle changes, the handbag industry has made little progress in functional design and structure. The primary focus remains on style and aesthetics, largely ignoring the comfort and functionality that define the carrying experience.
At Ittara, we consider how each bag is carried, what items will be stored, how easy it is to access contents, and where those items should be placed. Whether you’re commuting on a train, traveling through an airport, or running errands at the grocery store, our designs cater to the unique demands of each scenario.
Weight and structure of the bag, opening of compartments, width and length of straps, and placement and size of compartments—all components are thoughtfully designed to enhance performance and comfort.
Factors like bag weight, strap shape, length, and thickness can greatly impact shoulder fatigue. Ittara bags are designed to be lightweight and easy to carry. Strategically designed compartments make it easy to find keys in a large tote, retrieve a ringing phone even with one hand while standing on a moving train, or quickly locate a metro card while juggling a cup of coffee with the other hand.
However, we believe that functionality should never come at the expense of style. Each of our functional designs is handcrafted with a focus on quality craftsmanship and aesthetics. At Ittara, we create finely crafted, timeless pieces that can be enjoyed for years, easily paired with a variety of outfits, and suitable for any occasion.
Bidriware Logo
Your Ittara bag isn’t adorned with just any logo—it features a rare, handcrafted Silver Bidriware emblem, transforming it into a true piece of art, like a precious ornament in its own right.
Bidriware, with a legacy of over 700 years, originates from the historic district of Bidar in Karnataka, India. This ancient craft blends influences from Turkish, Persian, and Arabic traditions with local Indian artistry, creating a timeless fusion of beauty and history.
Each Bidri logo on our bags is entirely handmade, a process that takes between 2 to 4 days to perfect. It involves a meticulous 8-step process, where pure silver is intricately inlaid into a blackened alloy of zinc and copper.
This extraordinary technique has been passed down through generations of artisans, remaining exclusive to Bidar. In a truly unique touch, a special soil from the Bidar Fort—untouched by rain or sunlight for centuries—is used to enhance the Bidri objects, adding even more depth to the craftsmanship.
At Ittara, we are proud to infuse this centuries-old art form into our designs, offering more than just a logo. It’s a symbol of heritage, artistry, and the enduring value of handcrafted perfection—a statement of pride and sophistication for those who appreciate the true meaning of luxury.
Our Bags
Functional and Innovative
Ittara bags are engineered to organize and carry better! Our product team includes mechanical engineering experts who contribute to the functional and structural aspects of the designs.
Structure Unless part of the design, Ittara bags are built to maintain their shape and structure, making them easy to place on various surfaces. Whether on the floor of a moving bus or train, they will stay steady.
Lightweight
Ittara bags are made from fine cork, which is significantly lighter than materials like animal leather or PU/PVC. All our bags, including larger laptop and shopper totes, are incredibly lightweight, allowing you to carry them for hours without getting tired.
Comfort
Straps can make or break your bag experience.
1. If they're too thin, they dig uncomfortably.
2. If they're too wide, they slide down.
3. If they're too short, they’re hard to put on the shoulder.
4. If they're too long, they obstruct your walking.
After extensive design consideration and testing, we have created straps with optimal width and length for comfortable, all-day wear that won't dig into or slip from your shoulder.The straps are adjustable in length, allowing them to fit different body shapes and sizes.
Unless part of the design, Ittara bags are built to maintain their shape and structure, making them easy to place on various surfaces. Whether on the floor of a moving bus or train, they will stay steady.
Lightweight
Ittara bags are made from fine cork, which is significantly lighter than materials like animal leather or PU/PVC. All our bags, including larger laptop and shopper totes, are incredibly lightweight, allowing you to carry them for hours without getting tired.
Comfort
Straps can make or break your bag experience.
1. If they're too thin, they dig uncomfortably.
2. If they're too wide, they slide down.
3. If they're too short, they’re hard to put on the shoulder.
4. If they're too long, they obstruct your walking.
After extensive design consideration and testing, we have created straps with optimal width and length for comfortable, all-day wear that won't dig into or slip from your shoulder.The straps are adjustable in length, allowing them to fit different body shapes and sizes.
Organization
Compartments are thoughtfully designed for intuitive organization and easy access to contents. Depending on the bag type, there are dedicated compartments for:
1. Wallet and phone for quick access
2. Laptop
3. Custom-made key hook that eliminates the need for clunky dog hooks, fasteners, or clasps
4.Earbuds
5. Charging cables
6. Makeup
7. iPad
8.Water bottle
9. Files and documents
10. Miscellaneous items
11. Spacious main compartment for larger items
Care Tips
Cork Care Tips
Storing
1. Store your cork bag in the provided dust bag and ensure it's completely dry before putting it away.
2. To assist the bag in maintaining its shape, try storing it in a way that prevents it from ending up creased or flattened.
3. Avoid storing it in humid or damp areas, as this can lead to mold or mildew growth. Instead, keep it in a cool, dry location like a closet or drawer.
Cleaning
1. To clean your cork bag, simply dampen a cloth with water and delicately wipe the surface.
2. Let it dry naturally, preferably away from sunlight.
3. Avoid exposure to excess heat or water
4. Never machine wash your cork bag.
Bidri Care Tips
The Bidri label can maintain its brilliance indefinitely, if taken care of properly.
Cleaning
Never use soap, salt, or any kind of acid for cleaning. Instead, use water and a soft cloth to clean.
Moisture Control
Keep Bidri products away from moisture and water; in case of water contact, simply clean with a soft cloth and wipe with coconut oil.
Shine Restore
To restore the shine and gloss of silver, wipe the surface with coconut oil.
Warranty
At Ittara, we take pride in the craftsmanship and durability of our products. To ensure your peace of mind, we provide a 1-Year Limited Warranty covering defects in materials and workmanship under normal use.
1. Coverage
The customer is responsible for shipping costs when sending the product to us for warranty assessment. If the claim is approved, we will cover the cost of shipping the repaired or replaced product back to you.
1. Manufacturing defects in materials and craftsmanship.
2. Issues that affect the functionality of the bag due to defective components or workmanship.
If a covered issue arises within one year of purchase, we will repair or replace the product at our discretion.
2. Exclusions
This warranty does not cover:
1. Normal wear and tear, including scratches, fading, scuffs, and general aging.
2. Damage due to improper use, including overloading, exposure to extreme conditions, or neglect.
3. Cosmetic damage that does not affect the functionality of the bag.
4. Damage caused by third-party alterations, repairs, or modifications.
5. Replacement or cost of personal items carried in or around the bag.
3. Warranty Claim Process
To file a warranty claim, please follow these steps:
1) Contact our customer service team at contact@ittarabags.com with the following details:
a. Proof of purchase (receipt or order number).
b. A detailed description of the issue, accompanied by clear photographs.
2)Upon review, you may be asked to return the product for assessment.
3) If the issue is covered under warranty, we will either:
a. Repair the product.
b. Replace the product with the same style or a product of equal value if the original style is unavailable.
4.Shipping
1. The customer is responsible for shipping costs when sending the product to us for warranty assessment.
 2. If the claim is approved, we will cover the cost of shipping the repaired or replaced product back to you.
5. Important Notes
1. The warranty applies only to the original purchaser and is non-transferable.
2. Please retain your proof of purchase to process any claims.
3. Warranty claims must be filed within one year from the date of purchase.
6. Why Choose Ittara?
At Ittara, we are committed to delivering timeless designs that balance performance, style, and sustainability. Our warranty reflects the trust and care we put into every product, ensuring that your Ittara bag serves you well for years to come. For additional information or assistance, please reach out to our customer service team atcontact@ittarabags.com