This blog explores the emotional and mental challenges of sustainable living, from the initial awakening to the frustration of imperfect choices, and ultimately, the acceptance that sustainability is a journey, not a destination. Learn how to navigate eco-conscious decisions without burnout, embrace mindful consumption, and shift from guilt to gratitude—because every small, intentional choice matters.

At Ittara, we’re redefining what it means to be a sustainable brand. Instead of expecting people to choose sustainability as a cause, we make it a natural part of products they already want. Our goal? To make sustainability mainstream—so that even those who aren’t actively searching for eco-friendly options choose Ittara simply because they love the design, craftsmanship, and quality.

By making straps comfortable and replaceable, we’re reducing waste and helping you keep your bags for longer. It’s a simple change, but one that makes a big impact the planet. The strap is the silent strength behind every handbag. 

Vegan leather or Faux leather has become the preferred choice for people looking for cruelty-free handbags and eco-friendly alternatives to traditional leather. Vegan leather is a broad term that includes various materials, such as synthetic options like polyurethane (PU) and polyvinyl chloride (PVC), as well as natural leather made from natural resources like pineapple, apple, cork, and even coconut. These materials have different properties, and it’s important to note which specific material is being referred to when discussing types of vegan leather.

As lifestyles change, with more women working, traveling, and carrying more than ever in their bags, it’s essential for women's handbags to adopt a more modern approach that aligns with today’s way of life.

The journey toward a truly sustainable future feels like a long, winding road in the world of fashion. So, how do we, as consumers and brands, shift towards a more sustainable way of doing things?