At Ittara, we’re redefining what it means to be a sustainable brand. Instead of expecting people to choose sustainability as a cause, we make it a natural part of products they already want. Our goal? To make sustainability mainstream—so that even those who aren’t actively searching for eco-friendly options choose Ittara simply because they love the design, craftsmanship, and quality.

By making straps comfortable and replaceable, we’re reducing waste and helping you keep your bags for longer. It’s a simple change, but one that makes a big impact the planet. The strap is the silent strength behind every handbag.